2016 was a big year for social media – Snapchat, Instagram, and Facebook swelled to 1.65 BILLION users! Are you marketing your company through social media? If you are, is it successful? Here are some tips that can help you market your business successfully and get on board with the 2017 Social Media BANG that’s coming your way!
So whats going on with Social Media and how do we get in on the action?
1. Brands are shifting their focus towards messaging apps.
As advertisers continue to double – down on social, more and more users are moving to messenger apps. Facebook Messenger is a great example of this rise, and today over 600 million people use Messenger on a daily basis. DAILY! What a marketing group to reach out to!
2. Facebook Live goes Mainstream.
People love “being in the moment” and what better way than to go LIVE. As a business this is where you can market your business at no extra cost to you! Allow your customers to be a part of what goes on in your company. Show them the good, the bad, and the ugly. This builds trust with your clientele, making them comfortable with your company and trustworthy of the products, people, and services they will be receiving.
3. Increasing Pressure – We have to Act Now!
Social Media is growing up and there is no doubt about it. Executives of the Social Media sites are tired of fake and faulty businesses of every kind using their social media, they are cracking down! Social Media managers are starting to be required to PROVE the value of their product. So, you have a great business, it’s successful, but you stay clear of social media marketing? Eventually no one will even recognize your logo. It’s important to get in on the action now, prove your business value, and gain loyalty from your customers.
4. The Important Social Media Sites.
As a company, you don’t want to be on every social media site and get in over your head, but two or three social media sites are great to build unique and diverse clientele. While Facebook and Twitter hold the majority of digital marketers ads, Instagram is not far behind and is expected to surpass Twitter this year. What does this mean? This means if you are going to market your product you need to pick two to three social media sites that you feel will be the most successful for YOUR company. However, starting with two of the three just mentioned wouldn’t hurt and is bound to be successful if you market appropriately and attentively.
Have more questions or want to learn how to market your company the RIGHT way? Contact us today and allow us to be your social media marketers and increase sales and awareness IMMEDIATELY!